The Centre for Language Learning (CLL) of The University of the West Indies at St Augustine’s logo is displayed prominently at the front of their building. It is no accident that the logo is text only; a direct nod to the nature of CLL’s work. The logo is also quite structural which reflects the way language is taught: regimented. Yet, it is dynamic. It can sit as easily on the front of a 3 storey building as on a letterhead.